AmeriTrust CEO, Jeff Morgan, Discusses Scaling Used-Vehicle Leasing Opportunity
In a recent interview with Proactive Investors, AmeriTrust Financial Technologies CEO Jeff Morgan discussed the company’s strategy to expand its used-vehicle leasing platform and grow within the broader automotive finance sector.
Morgan highlighted the scale of the opportunity within the approximately $1 trillion auto finance market, noting that while leasing is common in new-vehicle transactions, it has historically been limited in the used-vehicle segment. AmeriTrust aims to address this gap by enabling dealers to offer both loan and lease options through a single digital platform.
The company’s technology allows dealers to receive side-by-side financing decisions from one application, helping them present customers with multiple payment structures. Morgan noted that this approach can provide additional flexibility for dealers and more affordability options for consumers navigating today’s vehicle market.
As AmeriTrust continues expanding its dealer network and platform capabilities, the company is focused on bringing broader access to used-vehicle leasing across the industry.
