About Us
AmeriTrust’s technology platform has been developed by a team of experienced automotive, technology and finance experts and has been refined through years of experience.
AmeriTrust’s technology platform has been developed by a team of experienced automotive, technology and finance experts and has been refined through years of experience.
Creating next generation automotive software for easy, safe and transparent purchase experiences for consumers and dealers.
AmeriTrust’s financial platform will transform the way that new and used vehicles are financed.
Leaders and pioneers in the automotive retail and remarketing space.
A diverse team of automotive, technology, marketing, and finance professionals working together to effect positive change in how vehicles are bought and sold.
Developing tools founded in transparency and fairness to change the future of automotive retail.
Chairman
Director
Director
Director
Director
Mr. Morgan is a 33-year veteran of the auto industry, specializing in auto leasing and finance. Early in his career he spent 12 years managing a small auto facilitator in Texas to become the largest direct to consumer leasing company in the country. Mr. Morgan was also the founder and CEO of MUSA Auto Finance (purchased by AmeriTrust) and Mortgages USA. He is best known in the industry as being the first National Lease Partner to Tesla where he and his team successfully developed, first of its kind, consumer facing technology for new and used Tesla leases. His business models and technology development ultimately led to partnerships with leading investment banks, private equity firms, credit unions and automotive industry participants.
Bryan Hunt Jr., served as an employee of the J.B. Hunt Transport Inc. from 1983 through 1997. In 1997 Hunt Automotive Group was formed to own and operate new vehicle franchises in Arkansas, Oklahoma, Mississippi, and Missouri. Currently Bryan is a board member of JB Hunt Transport Services Inc. Bryan is also the Managing Member of Best Buy Here Pay Here of Arkansas, a private company with used-car operations in Arkansas, Missouri, and Oklahoma; Progressive Car Finance, a private company that provides subprime financing for automobile dealers; and 71B Auto Auction and 71B Mobile Auto Auction, both private companies engaged in the auction of automobiles, trucks, boats, and other motor vehicles to dealers and the general public in Arkansas and Kansas. A graduate of the University of Arkansas, he has degrees in marketing and transportation.
Mr. Abraham has 25+ years of accounting and financial management experience for private and publicly traded companies on US and Canadian stock exchanges. He received his CA designation from the ICA, his CPA from the AICPA, and holds an ACA from the Institute of Chartered Accountants of India.
Mr. Lee brings an extensive background of over 25 years in the areas of asset backed financing and capital markets. Mr. Lee is the founder and principal of Newbridge Financial Group established since 1997. As the founder of the company, he is instrumental as a leader and visionary for the success of Newbridge Capital and award winning Newbridge Mortgage in Canada. He has to date originated and underwritten over $3.0 billion of asset backed credit facilities working with many bank partners in Canada. His vast professional experience in financial underwriting and operations together with his well respected reputation in the financial industry will be an asset to AmeriTrust Financial Technologies Inc.
Mr. Gaerlan is an experienced executive and is known as a respected leader in the automotive industry. As President of Dallas Lease Returns, Kris has been responsible for innovating the dealership customer experience that has earned the company seven consecutive DealerRater Dealer of the Year awards, including Used Car Dealer of the Year for the entire United States in both 2023 and 2024. Kris also serves as an advisor on the National Dealer Council of Capital One Auto Finance.
CEO
CFO
CAO
COO
CRO
CIO
CTO
Mr. Morgan is a 33-year veteran of the auto industry, specializing in auto leasing and finance. Early in his career he spent 12 years managing a small auto facilitator in Texas to become the largest direct to consumer leasing company in the country. Mr. Morgan was also the founder and CEO of MUSA Auto Finance (purchased by AmeriTrust) and Mortgages USA. He is best known in the industry as being the first National Lease Partner to Tesla where he and his team successfully developed, first of its kind, consumer facing technology for new and used Tesla leases. His business models and technology development ultimately led to partnerships with leading investment banks, private equity firms, credit unions and automotive industry participants.
Mr. Abraham has 25+ years of accounting and financial management experience for private and publicly traded companies on US and Canadian stock exchanges. He received his CA designation from the ICA, his CPA from the AICPA, and holds an ACA from the Institute of Chartered Accountants of India.
Mr. Chan is a highly accomplished accounting and finance professional with over 18 years of expertise. Holding an MBA from Dallas Baptist University, his strong educational background complements his extensive practical experience. Prior to joining AmeriTrust, Euwye spent 10 years in the aviation industry, where he gained valuable insights and honed his financial acumen.
Mr. Kirk has over 23 years of experience in the auto finance industry, primarily focused on leading customer service, collections, and loss mitigation teams. Prior to joining AmeriTrust, he held leadership roles at companies including GM Financial, Exeter Finance, Sierra Auto Finance, and Express Capital Services.
Troy Hocker is seasoned auto finance executive with over 20 years of industry experience at the largest direct to consumer leasing company in the country. During his tenure he helped develop and implement highly successful training programs, laying the foundation for future growth. Troy played a pivotal role in the company becoming a billion-dollar enterprise. Troy utilized his Bachelor of Science in Business Management degree to develop a charity that allows donors to watch donations at work, Seeitmove.org.
Mr. Severin brings over 20 years of experience in the field of information technology for companies focused on enterprise financial solutions, consumer and commercial credit integrations. His experience spans technology, product development, customer relations and management operations.
Mr. Zhang is a seasoned software engineer with over 30 years of experience, specializing in web application development. Throughout his career, he has demonstrated a strong passion for crafting innovative solutions to complex challenges. Notably, he played a pivotal role in building the Loan Origination System (LOS) for AmeriTrust Financial Technologies Inc., showcasing his expertise in the finance sector. With a deep understanding of software architecture and a keen eye for detail, Mr. Zhang continues to drive technological advancements in the industry, leaving a lasting impact on the projects he undertakes.
